Samina Shafieq is a student‑centred academic leader and the founder of Academic Excellence Consultancy and Tutoring Ltd. A UK‑based consultancy and tutoring service dedicated to empowering students to succeed. Samina has spent over 18 years teaching students from the age of 16 to 60. From the youngest to the oldest students who are mature, international, and ESL learners have all reached their potential and excelled at degree level and beyond.

Her work focuses on:

• Supporting learners who are often underserved in traditional academic settings.

• Helping universities strengthen curriculum, quality, and student experience.

• Providing personalised academic coaching that builds confidence, clarity, and independence.

• Creating inclusive, diverse academic imagery and branding that reflects real students and real stories.

Driven by empathy and a deep commitment to widening participation, Samina has built a consultancy that champions equity, academic excellence, and global accessibility.

Our mission statement

Our mission is to remove barriers, elevate potential, and create learning experiences where every student — regardless of background, language, or life stage — can thrive at degree level and beyond.

We partner with individuals and institutions to strengthen academic quality, enhance student engagement, and promote equitable access for all.

Core Values

Inclusivity

We champion diverse learners and create environments where every student feels seen, supported, and valued.
Our work reflects real people, real stories, and real pathways into education.

Academic Excellence

We uphold the highest standards of academic integrity, critical thinking, and scholarly practice.

Our support is rigorous, evidence‑based, and tailored to each learner’s goals.

Empowerment

We build confidence, independence, and self‑belief.
Students leave not only with stronger academic skills, but with the mindset to succeed long‑term.

Accessibility

We make high‑quality academic support available to learners who are often overlooked — mature students, international students, ESL learners, and those returning to education.

Compassion & Respect

We meet every learner with empathy, patience, and cultural sensitivity.
We honour their journeys, responsibilities, and lived experiences.

Integrity & Professionalism

We operate with honesty, transparency, and ethical practice in all interactions — with students, institutions, and partners.

Innovation

We embrace creative, modern approaches to teaching, branding, and academic support. From diverse imagery to strategic curriculum design, we lead with fresh ideas and forward‑thinking solutions.